The Police Athletic League of Philadelphia or PAL asked us to help them reestablish a recognizable,
personable and straightforward online experience which reflects on PAL's heritage and also communicates their message and meets organizational initiatives.
We performed an extensive overhaul to their current experience including new information architecture, sketching, wireframes, visual design, front-end customization / feature development,
back-end development, server-side scripting, quality assurance and testing. The project was realized in six weeks, from initial kick-off to to site launch.
As a part of the new PAL online product, we created custom enrollment forms and a submission manager which allows parents and guardians to easily enroll
their children into PAL's centers and activities. These completed forms are then securely submitted to PAL staff for internal processing. Taking this a step further,
we also created a custom PAL center directory manager, which provides a single online location to aggregate and manage all of the existing 18 PAL's centers information.
Built on an customized WordPress platform, the PAL CMS is optimized for performance and ease of use.
This provided a simple tool for the PAL staff to work with and allowed for quick development cycles to roll out enhancements or new features to the site.
Our ongoing relationship with PAL has us continuously providing content support as well as monitoring security for their platform.