Philly PAL / Case Study

What is PhillyPAL?

Police Athletic League of Philadelphia is “Cops Helping Kids”

Established in 1947, Police Athletic League of Philadelphia is a non-profit, premier youth-serving organization which works to reduce crime, promote character development and improve educational outcomes in Philadelphia’s highest crime and lowest income neighborhoods.Philly PAL centers are safe heavens for more than 17,000 of Philadelphia’s kids.

Non-profit organizations rely on donations from their supporters and Philly PAL was not seeing the traffic levels that generated a significant amount of revenue. They felt that a thorough refresh of the brand and their online presence would help drive new interest in the organization, as well as increase donations and revenue. In addition to having a refreshed look, the mobile-friendly platform is built on a secure, user-friendly interface that is easily maintained. This platform also introduced new tools, such as a blog, online class schedule and registration has made their site more inviting for supporters to engage and further participate in Philly PAL.

Establish a recognizable, personable, and straight-forward online experience, which reflects on PAL’s heritage, communicates their message and meets organizational initiatives.


  • From initial kick-off to project launch in 6 weeks. 2 Week follow-up updates and facelift. Including IA, sketching & wireframing, visual design, front-end customization and feature development, back-end development and server-side scripting, quality assurance and testing.
  • Build on familiar CMS, WordPress and optimized. This one is heavily optimized for performance and security. This provided an easy tool for PAL staff to work with and allowed for quick development cycle.
  • Custom enrollment form and submission manager. Parents and guardians can easily enroll their children to PAL’s centers and have completed forms submitted to PAL staff.
  • Custom PAL center directory manager. Single online location to manage new and all of existing 18 PAL’s centers information.
Accomplish organizational goals by making enrollment easier and efficient, drive visitors to support PAL with donations and by volunteering.
  • 80%More enrollments yoy
  • 300%Increase in traffic
  • 30%Volunteer prospect rate
  • 15%Increase in donations

“Art and the team at Studio Hartev helped us revamp our web presence in early 2016. Our previous website was stale, outdated, and not reflective of our brand. Studio Hartev walked us through a process that helped us identify what we needed from our site today, and in the future. Best of all they built it with us so we could gain a better understanding of the mechanics of the site and so we are able to make changes moving forward – a critical component for any non-profit. Simply put, Studio Hartev helped take our web presence from the Flintstones to the Jetsons and the feedback (and analytics) have been great.”

-Ted Qualli, Executive Director, Police Athletic League of Philadelphia