Artur Hvastovich \ Hartev
Independent consulting practice

Thoughtful product design for complex digital products.

Hartev is the independent consulting practice of Artur Hvastovich, focused on helping companies design better digital products with more clarity, alignment, and purpose.

I work with teams that need more than just interface design. I help shape product direction, simplify complexity, connect business goals to user experience, and work closely with product and engineering to move ideas into polished execution. My background spans SaaS platforms, subscription products, UX systems, and AI-driven experiences.

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About

Clarity for products that are growing, evolving, or getting more complex.

Whether the challenge is defining a product, improving adoption, refining workflows, or bringing structure to a growing platform, I help create experiences that feel intuitive, scalable, and valuable.

How I work
Strategic where needed, hands-on where it matters, and always focused on connecting product decisions back to business goals and real user needs.
What Hartev is
A personal consulting practice built around product thinking, UX clarity, and close collaboration with founders, product leaders, and engineering teams.
Services

Where I can help

Product strategy and UX direction
Helping define what should be built, why it matters, and how it should come together from a user and business perspective.
Complex SaaS product design
Designing products with layered workflows, dense information, and practical requirements for real-world teams.
AI product design
Turning emerging AI capabilities into product experiences that feel useful, understandable, and grounded in actual workflows.
Design systems and interface clarity
Creating structure, consistency, and patterns that support scale without losing usability or product quality.
Business-to-product translation
Bridging business goals, product thinking, and execution so teams can move from ideas to clear, actionable direction.
Cross-functional collaboration
Working closely with leadership, product, and engineering to align priorities, reduce friction, and improve execution.
Experience

Built through years of product, UX, and execution work.

My experience includes leading product design and front-end strategy for high-growth SaaS platforms, shaping subscription products, improving user experience, and helping teams bring clarity to complex workflows. I’ve worked across product direction, UX systems, technical implementation, and AI-driven features that support real product growth.

18+ years across product design, UX, and digital execution
Experience spanning SaaS, publishing, media, consulting, and AI-driven products
Work focused on product clarity, user experience, scalable systems, and team alignment
Best suited for teams navigating complexity, growth, or product evolution
Contact

Open to thoughtful projects, consulting engagements, and select collaborations.

If you’re building or refining a digital product and need a more strategic, thoughtful approach to UX, product design, or execution, I’d be glad to connect.

Email
art@hartev.com
LinkedIn
linkedin.com/in/hvastovich